Sunday, 19 October 2014

Logos, Products and Company Names inspired from Animals

Many companies are named after animals and their logos are inspired from them. This blog post attempts to document as many such logos, products and company names as possible.

The reason behind naming a company or making a logo after an animal is that it leads to better associations and building a good brand identity. People tend to associate masculinity, power and speed with the big cats, eagles, vultures, bulls, crocodiles etc. therefore cars, shoe companies, biscuits encash on their names. Similarly, beauty products are associated with elegance therefore the company Dove does justice to them. I haven't been able to cover all obviously. :P

1. Jaguar

A) Jaguar Cars
Jaguar Cars, a British multinational car manufacturer is a brand of Jaguar Land Rover. It is owned by Tata Motors since 2008.


B) Jaguar Bathroom Fittings
Jaguar, a manufacturer of sanitaryware, faucets, bathroom enclosures, heating systems etc. was conceived in 1960 by N.L. Mehra. It provides complete bathing solutions.

2. Puma
Puma SE, formed in 1924 as Gebrüder Dassler Schuhfabrik is a German MNC based in Herzogenaurach. It produces athletic and casual footwear and sportswear. It has entered a partnership with BMW, Ducati and Ferrari to make Puma- BMW, Puma- Ducati and Puma- Ferrari shoes.

3.Tiger Biscuits
Britannia Industries Limited is an Indian food-products corporation based inKolkata, Indiaand sells biscuits under the name of Brittania and Tiger throughout India. Recently, Elephant Designs revamped the brand identity of Tiger Biscuits.

4. Rhino
Rhinoceros (abbreviated Rhino) is a 3D computer graphics and computer aided design(CAD) software. It is a very user friendly software making it very easy to switch between the orthographic view and the isometric view. It is based on NURBS mathematical model and developed by Robert McNeel & Associates.

5. Grasshopper
Grasshopper is tightly integrated into Rhino 3D and allows the user to interactively drive geometry via a plug and play interface, removing the need for learning the RhinoScript language.Grasshopper works within Rhino and uses standard Rhino geometry but has its own slick interface window. excerpt from -

6. Flamingo
Flamingo is a plugin for the Rhino 3D modelling software which adds raytracing and radiosity functionality. It is developed by the creators of Rhinoceros, Robert McNeel & Associates
and sold both separately (although it requires Rhinoceros to work) and as a bundle with the Rhinoceros software.
excerpt from -

7. Penguin

A) Penguin Software
Penguin Software is a video game publisher from Geneva, Illinois that produced graphics software and games. They are mostly known for their graphics programmes Graphic Magician and Complete Graphic System, graphic adventure games such as the Transylvania series etc.The company was founded in 1978 by Mark Pelczarski but adopted the name of "Penguin Software" only in 1981.
excerpt from -

Penguin Software.png

B) Penguin
 Penguin is a conceptual, sketch and cartoon, non-photometric scan line renderer for Rhino and Autocad.With Penguin one can create stylized images of models with an artistic look for enhanced graphic and visual appeal. It is also developed by the creators of Rhinoceros, Robert McNeel & Associates.

8. Mountain Lion
The cougar is also known as a mountain lion. OS X Mountain Lion is Apple Inc.'s desktop and server operating system for Macintosh computers.

9. Big Fish Games
Big Fish Games is a provider of Internet media delivery software and game services. Based in Seattle, Washington, the company was founded in 2002 by Paul Thelen.
excerpt from-

10. Mozilla Firefox
Mozilla Firefox as everyone is familiar with (known simply as Firefox) is a free and open source browser. Firefox uses the Gecko Layout Engine to render web pages.

11. Bull

A) Redbull
Red Bull is an energy drink sold by Austrian company Red Bull GmbH and was created in 1987. Austrian entrepreneur Dietrich Mateschitz was inspired by an existing Thai energy drink named Krating Daeng. In Thai, daeng means red, and krating is a reddish-brown muscle-bound bovine called a gaur, an animal slightly larger than a bison.

The “red and gold” logo of Red Bull, containing two red bulls charging against each other in front of a yellowish gold spot, represents sheer speed, power, risk-taking and aggressiveness.The font used in the logo is a slight modification of the Futura typeface.

B) Chicago Bulls
The Chicago Bulls are an American professional basketball team based in Chicago, Illinois, USA. It is a franchise of NBA- National Basketball Association and play in the Central Division of the Eastern Conference. The team was founded on January 26, 1966.

12. New Orleans Pelicans
They are an American professional Basketball team based in New Orleans, Louisiana, USA. It is a franchise of NBA- National Basketball Association and play in the Southwest Division of the Western Conference. The team was founded in 1985 as the Charlotte Hornets, renamed as Charlotte Bobcats but over time due to many reasons changed its name to New Orleans Pelicans.


13. Atlanta Hawks
They are an American professional Basketball team based in New Atlanta, Georgia, USA. It is a part of NBA- National Basketball Association and play in the Southeast Division of the eastern Conference. The team was founded in 1946 as the Buffalo Bisons, renamed as Tri Cities Hawks but over time due to many reasons changed its name to the Hawks.

14. Minnesota Timberwolves
They are an American professional basketball team based in Minneapolis, Minnesota. They play in the Northwest Division of the Western Conference in the National Basketball Association. Their mascot is Crunch the Wolf and the logo reflects the same.

Site Logo

15. Milwaukee Bucks
The Milwaukee Bucks are a professional basketball team based in Milwaukee, Wisconsin. They are part of the Central Division of the Eastern Conference in the National Basketball Association (NBA).

photo credits:

Dove is a company which deals with beauty products for women  and celebrates womanhood. With gentle curves and the selection of Dove as a brand identity, the logo does justice to the company. Also, a dove is symbolic of innocence, purity, love and freedom which is well incorporated in the logo.

photo credits:

The logos used here are taken from the official websites of the listed companies.

No comments:

Post a Comment